RED DIRT ELECTRIC
Professional Electrical Services In Paradise, CA
Red Dirt Electric provides friendly, unparalleled electrical service for homes and businesses across Paradise, Magalia, and Chico, CA.
Our focus is on quality and reliability, ensuring every job is completed right the first time with expert craftsmanship and honest communication.
Trust your local team for the safety and confidence your property deserves.
BOOK ONLINE SERVICE REQUEST HERE
About Us
WE ARE Your Local Electrical Contractors In Pardise, MAGALIA, AND CHICO, CA
Serving Paradise, Magalia, and Chico, CA, we are your trusted local provider for premium electrical service. Red Dirt Electric is a locally owned company committed to delivering reliable, high-quality, custom solutions for your home or business needs. Built on core values of uncompromising quality and integrity, our team ensures every project is a professional, safe, and hassle-free experience, using the latest technology to keep our community powered and thriving
Choose Red Dirt Electric for dependable, professional electrical service backed by our commitment to quality, integrity, and community in the Paradise, Magalia, and Chico areas.
Trusted Residential Electrical Services
Powering Paradise with Integrity, Skill, and Heart
Red Dirt Electric is your friendly neighborhood electrical team proudly serving Paradise, Magalia, and Chico, CA. Built on a foundation of trust, craftsmanship, and genuine care for the community, the company stands out for its dedication to doing every job right the first time. Whether it’s a minor repair or a major installation, Red Dirt Electric combines top-quality materials, modern techniques, and a customer-first approach to ensure lasting results. Every service is backed by honest communication, prompt response, and the kind of reliability that turns first-time customers into lifelong clients.
Founded by Paradise native and Camp Fire survivor, Bill, Red Dirt Electric was born from a mission to rebuild and restore with integrity. With over 15 years in the electrical trade, Bill’s passion for safety and craftsmanship shines through in every project. He’s joined by Menen, a California State University, Chico student who brings creativity and warmth to the office. and our electrician Dylan McMurray who brings a genuine passion for the trade and focuses on honest work and treating every home as his own, and Tom Lees is a friendly and honest electrician who learned the trade from his father in Canada and actively volunteers with the Clampers in Paradise. Together, this close-knit team blends experience, skill, and heart—serving their community with the kind of professionalism and neighborly care that truly makes Red Dirt Electric stand out.
Our Services
Our Electrical Services We Provide
PANEL UPGRADES AND REPLACEMENTS
We simplify the complex process of upgrading your panel, handling all permits and utility coordination to power your home with confidence and safety.
HOT TUB / SPA
Relax with a stress-free hot tub or spa installation, as we handle all the power details, safety features, and precise wiring.
SHOP / SHED / OUTBUILDINGS
We design and install functional, well-lit wiring layouts for your shops and outbuildings that perfectly support all your projects and tools.
LIGHTING DESIGN
Transform your home’s ambiance and safety with our lighting design service, balancing style, comfort, and efficiency for every space.
PERSONALIZED POWER SOLUTIONS
We provide clear, stress-free power upgrades and installations for new appliances and projects, ensuring dependable, safe operation without the headaches.
GENERATOR INSTALLATIONS
Gain peace of mind with a reliable generator installation that keeps your home comfortable and powered through any weather or blackout.
EV Charger Installations
We provide expert installation of home EV chargers, delivering a safe, efficient, and convenient power solution to keep your electric vehicle ready to go.
First Class Pass
Enroll in our exclusive annual membership for priority service, no diagnostic charges, and year-round proactive safety and maintenance for your home’s electrical system.
wHY Choose Us
Why Choose Red Dirt Electric?
Choose Red Dirt Electric, the friendly neighborhood electricians dedicated to powering the communities of Paradise, Magalia, and Chico, CA.
As a locally owned and operated company, we pride ourselves on delivering premium, high-quality electrical solutions built on a foundation of integrity and trust.
We believe in providing personalized, custom solutions, utilizing only the finest materials and latest technology to ensure the job is done right the first time.
Experience the difference that expert craftsmanship, prompt service, and clear communication make, and let us provide you with the reliable, professional electrical service you deserve.
OUR FREQUENTLY ASKED QUESTIONS
Who Is Red Dirt Electric and What Is Your Company Mission?
Red Dirt Electric is a local residential electrical company serving Paradise, Magalia, and Chico, CA. Founded by Camp Fire survivor Bill Whiteman, our mission is to deliver reliable, high-quality service with a focus on integrity, trust, and deep community commitment, ensuring we leave every home better than we found it.
What Residential Electrical Services Do You Specialize In?
We specialize in comprehensive residential electrical services, including critical upgrades like Panel Upgrades and Replacements, as well as Generator Installations for reliable backup power. We also expertly handle Hot Tub/Spa wiring, custom Lighting Design, and providing dependable power solutions for outbuildings, shops, and sheds in your home.
What Areas Does Red Dirt Electric Serve?
Red Dirt Electric proudly serves the communities of Paradise, Magalia, and Chico, California. We offer our premium residential electrical service throughout the region and across Butte County, including specific Chico neighborhoods like California Park and Doe Mill. Please contact us directly if you are located in the area to confirm service availability.
What Makes Red Dirt Electric Different from Other Electricians?
Our commitment to a customer-first approach, reliability, and clear communication sets us apart. We guarantee quotes before starting work and prioritize showing up on time. We ensure the job is completed correctly the first time using quality materials, and we offer the “First Class Pass” membership for priority service and waived diagnostic charges.
Who Will Be Performing the Electrical Work on My Home?
Our projects are handled by a highly professional, community-focused team led by Owner and Lead Electrician Bill Whiteman, a Paradise native with 15 years of residential electrical experience. Bill is supported by skilled professionals like Dylan McMurray and Tom Lees, ensuring that every project, from simple fixes to complex installations, is executed safely and with meticulous attention to detail.
Do You Handle All the Paperwork for Major Upgrades Like a New Electrical Panel?
Yes, we fully manage the entire process for major service upgrades like new electrical panels. As this is a core specialty, we streamline the project by handling all the necessary administration, including obtaining permits, submitting PG&E applications, coordinating inspections, and guaranteeing that the final installation meets all local and national electrical safety codes.
Do You Offer Maintenance Programs or Guarantees on Your Work?
Yes, we offer the exclusive First Class Pass membership program for ongoing care and peace of mind. This program includes annual whole-home safety inspections and panel tune-ups, priority service scheduling, and waived diagnostic charges. Our commitment to Uncompromising Quality ensures the long-term reliability of all our repairs and installations.
Testimonials
Read our testimonials to see how Red Dirt Electric delivers trusted, high-quality electrical service and uncompromising reliability to our neighbors in Paradise, Magalia, and Chico.
EXCELLENT Based on 45 reviews Posted on Tambra BullockTrustindex verifies that the original source of the review is Google. We had an emergency and Red Dirt Electric came to the rescue. Good work and friendly service. So very thankful to these guys. We know this job can have a very busy schedule, but they made time for us. Appreciate you Red Dirt :)Posted on Mark KuechelTrustindex verifies that the original source of the review is Google. Came in and completed job pronto quick. Cleaned up and made sure all was good. Communication was great. Would recommend them again. Thanks Red Dirt.Posted on Claire RibeiroTrustindex verifies that the original source of the review is Google. Absolutely amazing and would highly reccomend. Work was done fast and any issues ran into were resolved same day. Not once did we feel like we were being "upsold" or like they were trying to add work for money. Billy does great with explaining things and what the next steps would consist of. There is almost always options to pick from when it comes to resolving the issues we had which were a lot of outlet upgrades, breaker verification, figuring out why we lost power in the kitchen and then fixing it, and kitchen light installation plus some other things. This company and their workers are so understanding of personal/homelife situations and seem happy to work around what you have going on. 10/10 reccomend!Posted on Brian AyersTrustindex verifies that the original source of the review is Google. Great experience. On time. And professionalPosted on Lex LoganTrustindex verifies that the original source of the review is Google. Red dirt electric is very easy to work with and each employee I spoke to was respectful and kind. They helped us with our issue in a timely manner. Thanks so much!Posted on Glen PollockTrustindex verifies that the original source of the review is Google. Had a great experience with them. They were courteous and helpful.Posted on BeRgrsTrustindex verifies that the original source of the review is Google. Great experience. Bill does a great job of explaining things and provides options for resolution. He’s very knowledgeable and customer service is absolutely top notch.Posted on brett edwardsTrustindex verifies that the original source of the review is Google. Red Dirt is a classy organization. Let me explain - classy means treatment of people, being reasonable regarding price and the quality of work. Red Dirt excels in each. From owner to office staff to contractor doing the work (there is some overlap), I was treated with patience, fairness, flexibility - and they’re all friendly. That’s a lot of f-words… In seriousness, this is what we miss about small companies who remember what things are like before becoming massive and too busy for all the details. The job I needed done was to prevent my home insurance being cancelled. That would’ve meant a new company with a much higher premium. It was stressful; the insurance company mandated the job be done by a licensed electrician. With proof. I chose Red Dirt because they’re from Paradise, where I grew up and I happen to understand the name. Liam from Red Dirt came to my house (on the weekend, no less) and talked to me, gave me options, explained what they’d do and then they did it. They had the obstacle of being at the mercy of both PG&E and the City of Chico’s time scheduling (they tell you when they’ll make it to you) and Red Dirt got the job done before my deadline. There was minor construction required to make it look nice (not in the estimate) and the cost was waived. I got to keep my insurance without a price increase, the poor craftsmanship and outdated wiring in my electrical panel is now updated and new… I didn’t even have to increase the dose of my anxiety medication! I’m half-joking. Bill, Liam, Mennen and Tom - good people. Hard, capable workers. Schedule what you need help with. If you see a company with eight different trucks and a half dozen billboards, chances are you will receive a different kind of experience. Thanks, Red Dirt - Brett in ChicoPosted on William TaetzschTrustindex verifies that the original source of the review is Google. Bill did a great job installing a new switch and wiring for our new garbage disposal. He discussed options before setting up the job. He also advised me about the condition of the wiring in our old house. He cleaned up the workspace. I would highly recommend Red Dirt Electric!Posted on Tracy PorterTrustindex verifies that the original source of the review is Google. Great service. Knowledgeable, on time, and had great ideas for my project. Absolutely would recommend Bill for any electrical needsVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
BLOGS
LOCAL ELECTRICAL CONTRACTOR
General information will be posted.
Service Area
Our Service Location In California
Red Dirt Electric is your trusted team of local electrical contractors committed to serving the communities of Paradise, Magalia, and Chico in California. As a locally owned and operated business, we take pride in delivering professional, reliable, and high-quality electrical solutions to both homes and businesses throughout this North State region, ensuring expert service is always available to our neighbors.
CALL RED DIRT ELECTRIC TODAY FOR PROFESSIONAL ELECTRICAL CONTRACTORS
To schedule your service or request a guaranteed quote, call Red Dirt Electric today and experience the difference of quality local electrical work
CALL RED DIRT ELECTRIC TODAY FOR PROFESSIONAL ELECTRICAL CONTRACTORS
To schedule your service or request a guaranteed quote, call Red Dirt Electric today and experience the difference of quality local electrical work
