The Team

Who We Are

Bill Whiteman

Owner and Lead Electrician

Bill is the founder of Red Dirt Electric, a Paradise native, and a Camp Fire survivor. Having personally experienced the devastation and rebuilding process after the fire, Bill is driven by a mission to leave every home better than before delivering high-quality, reliable residential electrical services to the community he calls home.

With 15 years of experience in the electrical trade, Bill specializes in residential work and takes pride in craftsmanship, safety, and customer service.

Outside of work, Bill is a proud girl dad. He enjoys taking his daughter to gymnastics and participating in her school events, something that keeps him grounded and deeply connected to the community he serves.

Menen Goldfine

Office Manager

Menen is a full-time student at California State University, Chico, where she is pursuing a degree in Organizational Communication. Having grown up around the construction industry, she developed a strong interest in the service field early on. Menen brings a fresh perspective and creative energy to our office, consistently approaching her work with enthusiasm and care. She is committed to delivering exceptional customer service and treats every client with the warmth and respect of family.

Liam Speer

Journyman Electrician

We’re proud to have Liam on our team. Liam grew up in Chico and completed electrical trade school in Sacramento and has been serving Butte County as an electrician for over five years. Liam began his career installing electrical systems in new construction, but soon discovered a passion for service work, which ultimately led him to join Red Dirt Electric.

Liam is a skilled and dedicated electrician who takes the time to find the root cause of electrical issues, not just the obvious fix. You can always count on him to arrive with a positive attitude and a smile.